# Salaheddine Lafnouche — Product Designer

Product Designer based in Khemisset, Morocco. Crafting seamless, 0-to-1 high-converting interfaces for complex AI and UX ecosystems. Google UX Design certified.

**Key result:** 73% first-time user conversion rate on the YouScent generative AI system.

## Selected work

- **YouScent SaaS** — Lead Product Designer. Custom fragrance atelier opened via a two-door compose flow and perfumer marketplace (SUS ≥ 80). [Case study](https://salaheddinelafnouche.com/youscent-saas)
- **YouScent** — Product Designer. Emotion-led AI fragrance flow; 73% first-generation conversion for first-time users. [Case study](https://salaheddinelafnouche.com/youscent)
- **Tech4U** — Founder & Lead UX. Soft Program with WCAG 2.1 AA adaptive pacing; +40% projected learner retention. [Case study](https://salaheddinelafnouche.com/tech4u)

## Site

- [About](https://salaheddinelafnouche.com/about)
- [Projects](https://salaheddinelafnouche.com/projects)
- [Contact](https://salaheddinelafnouche.com/contact)
- [Terms](https://salaheddinelafnouche.com/terms)
- [Resume](https://salaheddinelafnouche.com/resume)

## Contact

- Email: [portfolio@salaheddinelafnouche.com](mailto:portfolio@salaheddinelafnouche.com)
- Phone: [+212 629 335 434](tel:+212629335434)