Salaheddine Lafnouche

Salaheddine Lafnouche — Product Designer

Product Designer based in Khemisset, Morocco. Crafting seamless, 0-to-1 high-converting interfaces for complex AI and UX ecosystems. Google UX Design certified.

Key result: 73% first-time user conversion rate on the YouScent generative AI system.

View my work · Get in touch · portfolio@salaheddinelafnouche.com · +212 629 335 434

Case studies

  • YouScent SaaS — Lead Product Designer. Two-door compose flow and perfumer marketplace; SUS ≥ 80 usability bar.
  • YouScent — Product Designer. Emotion-led AI fragrance flow; 73% first-generation conversion for first-time users.
  • Tech4U — Founder & Lead UX. WCAG 2.1 AA adaptive pacing; +40% projected learner retention.